Marketing Authority as a Regulated Clinician
Building through content, clarity and connection. Oct 1st 1-3:30 PM EST
It can seem like a constant struggle to get eyes on your content, traffic to your site, and patients in your door.
Creating content for social media, emails or a blog can seem like a full-time job.
You want systems to help you attract clients who are aligned with your services.
You worry that being visible online exposes you to regulatory risks, and you want to confidently prevent problems in your practice by being in alignment with your regulatory requirements.
This 2.5-hour presentation will help you to:
Clarify your message and market yourself with authority as a regulated clinician while staying in alignment with your regulatory requirements
Review where clinicians run into issues with their advertising language and explore safer alternatives.
Learn to increase conversions by optimizing your website and automating your processes.
Understand key marketing, social media, and lead-magnet mistakes that are impacting regulated clinicians and how they can be avoided.
Strategize your content development and create visibility in your marketing.
Sarah Cook, ND
Marketing & Branding Copywriter
StoryBrand Certified Guide
Dr. Sylvi Martin BScN, RN, ND
Sylvi Martin is a Naturopathic Doctor and a Registered Nurse who has been practicing in the field of professional regulation for over a decade.
After earning a Bachelor of Science in Nursing from Laurentian University in 2004, Sylvi practiced acute care psychiatric nursing at a busy inner-city hospital in Toronto.
Sylvi went on to pursue studies in naturopathic medicine, graduating from the Canadian College of Naturopathic Medicine in 2009.
Since 2009, in addition to her naturopathic practice in Toronto, she has been practicing in professional regulations as an investigator for an Ontario health regulatory college, and as a professional member of a statutory Inquiries, Complaints and Reports Committee for a second Ontario regulator. Since 2016, Sylvi has been offering continuing education courses in ethics and jurisprudence for various naturopathic associations, regulators and educational institutions in Canada, the US, and Australia.
When she’s not furthering her training in mindfulness and clinical nutrition or working on her latest workshop or course, she can be found nibbling blueberries and feeding the “trust fund squirrels” in her garden, perfecting her chocolate savouring skills, swimming at the cottage, or on the hunt for more scarves in some corner of the world with her partner Dave.
If you're not able to attend the live session, a recording will be available in your dashboard at Learn.drsylvimartin.com course a week after the live event. Refunds will not be offered if you cannot attend the live presentation. You will have six months to access the replay.
A recording will be available in your dashboard at Learn.drsylvimartin.com course a week after the live event. You will have six months to access the replay.
Yes, the information provided will apply to all of the provinces where naturopathic medicine is regulated in Canada.
Although geared towards Canadian regulated clinicians, the information will still apply to American regulated clinicians. Sarah Cook is accustomed to working with many American clinicians in their marketing.
An application will be presented to the College of Naturopaths of Ontario for 1.25 Category A Jurisprudence credits and 1.25 Category B credits, and to the College of Naturopathic Physicians of British Columbia for 1.25 Category G Ethics credit and 1.25 Category C credits. If/once the Colleges approve the application, all program registrants will be notified.