Lead magnet logistics for regulated clinicians
This one-hour course will review key considerations that Canadian regulated clinicians should keep in mind when creating and promoting lead magnets as a marketing tool for their regulated practice.
You have some fun ideas for using lead magnets to attract more of your ideal audience, but you aren't sure if they'll put you at risk with your regulator
You see others using customer engagement techniques and want to know if they're safe for your practice
You want clarity on how to develop your lead magnet content while staying in alignment with your regulatory obligations
In just 60-minutes you'll learn:
The key regulatory and professional obligations that apply to the use of lead magnets in your practice
To understand which types of lead magnets are risky - and which are safer - for regulated clinicians
Content considerations when creating lead magnets
The College of Naturopathic Physicians of British Columbia (CNPBC) has pre-approved this course for 2 Category G Ethics Credits
This course may be applied as 2 Category B credits with the College of Naturopaths of Ontario (CONO)
Dr. Sylvi Martin BScN, RN, ND
Sylvi Martin is an Naturopathic Doctor and a Registered Nurse based in Ontario. She has over 12 years of experience in the field of professional regulations where she has worked with two separate Ontario regulators.
As the founder of the Health Pro Membership, Sylvi supports regulated clinicians in their practice as they expand their offerings to help more people.
Since 2016, Sylvi has been offering continuing education courses in ethics and jurisprudence. She has been featured as a speaker for various associations and institutions, including the Ontario Association of Naturopathic Doctors, the Canadian College of Naturopathic Medicine, the British Columbia Naturopathic Association, the College of Naturopathic Physicians of British Columbia, Clinician Business Labs, and the American Association of Naturopathic Physicians.
Course platform features
Introduction & learning objectives
Understanding key ethical & professional obligations
Discussion of various types of lead magnets
Content considerations
Quiz
Course completion survey
Once enrolled, you will have six months to access the materials and complete the course requirements.
As soon as you complete all of the lessons and course requirements, your certificate will be available for you to download in your course dashboard.
This course was specifically designed for Canadian naturopathic doctors who are regulated in one of the regulated provinces and territories. If you're practicing in a Canadian province or territory where naturopaths aren't regulated through legislation, the concepts in this course will still help you to mitigate the risks of offering lead magnets in your practice.
This course has been approved by the College of Naturopathic Physicians of British Columbia for 1 Category G Ethics Credit. In Ontario, this course qualifies as 1 Category B credit with the College of Naturopaths of Ontario.